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SEOkit
Here is a list of steps to help you understand the process required to promote your new website in search engines.
Step 1 Briefing and Review
We must have a good understanding of the business objectives of your website. We need to know the marketing, content and the technological aspects of the site.
Step 2 Website Analysis
We’ll begin with an initial analysis to familiarize ourselves with your business and the current status of your online web presence. Next we will carry out a complete audit of your website and on basis of this analysis we’ll prepare a report that will outline the SEO process required for you’re the site.
Step 3 Keyword Analysis
Keyword analysis is a fundamental step for a successful SEO campaign. Choosing the right keywords for your targeted market is what makes the difference in the overall success of your search engine marketing campaign. Establishing a list of relevant targeted keywords is the crucial first step in the search engine optimisation process, whether you are engaged in a standalone Pay-Per-Click campaign, a standalone SEO campaign, or an integrated search engine marketing campaign.
We will utilize a range of tools to find the best performing keywords for your business. We’ll combine and analyze the quality of the keywords on the basis of popularity & present competition.
Step 4 Site Layout Plan
Your site architecture ties your keyword strategy to how well your site ranks, and what pages rank in search engines. We will map out the keyword ideas against your site plan to create a well structured website. Good site architecture creates a strong advantage over competing sites.
Step 5 Unique Title & Meta Tags
At this step, we’ll create unique Title and Meta Tags for each page of website. Unique title & Meta tags are a mandatory requirement for any website. It’ll help Search Engines to identify pages and rank the content against the relevant keywords queried.
Step 6 Internal Navigation Structure
It is very important for any website to have a well structured and user friendly internal navigation. If your website’s internal navigation is overly complex it will significantly reduce your ability to convert visitors to your site into actual SALES. This an extremely important reason to have right navigation structure in your website.
Step 7 SEO Copy Writing
Nowadays, SEO copywriting is one of very important factor in the on-page optimisation of a website. Search Engines give more priority to the content of a webpage, and if we integrate internal links and our targeted keywords into that content it will significantly improve the ranking of your webpage for the targeted keywords we have used.
Step 8 Web Analytics Configuration
To track the current traffic to your website, its source and visitors behaviour, we’ll configure Google Analytics. This will help us to keep the track of traffic and the performance improvement we are making.
Step 9 XML Sitemap
XML sitemaps help search engine spiders (Spiders and robots are software programs that search engines use to find and evaluate websites) to easily read and quickly index website pages. We’ll generate XML sitemaps including URLs for every the page of your site. We’ll specify each page in terms of its priority and how often it will be updated then we’ll submit it to all the main search engines so they can begin indexing all the pages and content in your website.
Step 10 Link Building
Link Building is the most important factor of a successful SEO campaign and high SERP (search engine results page) ranking. The off page optimization mainly consist of getting back links from other websites. This task is not as easy as it may seem. We must first consider some critical points. For example:
- Anchor text used from back link
- The title of the page you are getting link from
- The PageRank (PR) of the page your link is on
- The "theme" of the website your link is on
- The age of the website linking to you
- Plus a lot more...
Step 11 Blog Set up and Promotion
Blogs allow us to create regular new content for search engines and customers. With a blog, we can always keep your website updated by adding blog post at regular intervals. By regularly creating new content, the crawl rate of your website will increase and so will your search engine ranking for your targeted targeted keywords.
Step 12 Social Media Marketing
Nowadays, before making a buying decision most customers will look for a review of that product or company. Social websites have becomes a great place to find this information. Social media websites are also being used as a search engines. Many people who use these sites will use them to search for products and services.
Step 13 Periodic Ranking & Traffic Report
After we’ve optimized your web site, we’ll check your rankings, traffic and conversions on a monthly basis for at least the first three to six months.
Each month, we will provide you with the following reports:
Rankings
We'll provide you with a comprehensive, easy-to-read document showing your site's rankings for all the search terms and search engines we're targeting. Some search engine marketing firms only show the best rankings, leaving out search terms or search engines where results aren't quite as good. We’ll show you everything and give you recommendations on how to improve your rankings. We believe that this transparency helps in maintaining long term relations with clients.
Ranking Trends
We’ll summarize the data in the ranking report and show you totals by month. You'll be able to see the total number of #1 rankings, top 10 rankings, and top 30 rankings at a glance. These figures will be compared to previous months' results as well as our baseline "before" data so you can see the increases.
Web Stats Analysis
There are many ways to measure how effective your website is. It can be all done by using effective web traffic software. We can analyze your web traffic to find out:
- How many real visitors do you receive per day / week / month?
- When are your peak traffic times?
- How long visitors stay on your website?
- What keywords and search engines your visitors use to find you?
Congratulations.
You rank in top #10 on Google!
If you want to know more about how we work the following links should help.
Identity
Brand
Web
Gearoid at Brandbox has been working with Absolute Events for the past 7 years. He has played an intricate role in assisting us with our marketing materials and other such design needs on a daily basis. He is consistent with both his effort and the quality of his work, which in my experience in business has been unmatched. I also would not hesitate to recommend his talent to others.
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